• Benefits of Exhibiting

    Benefits of Exhibiting

Benefits of Exhibiting

The business and marketing benefits start for exhibitors long before the show even begins and well after the show ends. Our extensive marketing campaign is just one of the many ways we support exhibitors in promoting the show as well as encouraging both current and potential visitors to attend.

As a HTA National Plant Show exhibitor, you will benefit from the following support and exposure:

  • A targeted direct mail campaign to key plant buyer contacts in the UK
  • Regular emails sent to key industry contacts
  • Company name and contact details listed on the dedicated website and on the HTA National Plant Show app
  • News entry in the Show Preview which is sent to all pre-registered visitors and exhibitors as well as inserted into key trade magazines
  • Regular adverts in key trade magazines read by your target audiences
  • Registration flyer inserts into key trade publications
  • Dedicated national PR campaign
  • Extensive press coverage across industry publications
  • Coverage on the main social media channels
  • Free marketing materials for you to send to your key contacts, such as pens and notepads
  • Online marketing materials including adverts and logos, for you to use to promote your presence at the Show.

The HTA National Plant Show is the only-UK trade show dedicated to plants for British plant suppliers, from seed, plug and liner suppliers, to specimen plants and heavy trees (and everything in between)

79% of visitors at the Show claim to make or influence buying decisions according to the latest HTA National Plant Show Visitor Survey, but don't just take our word for it:

  • 93% of exhibitors claim to have collected leads from new customers
  • 40% of exhibitors claim to have taken orders from new customers at the Show
  • 82% of exhibitors claim to have collected leads from existing customers at the Show
  • 58% of exhibitors claim to have taken orders from existing customers at the Show

Your customers come to the HTA National Plant Show to make purchasing decisions:

  • 74% come to find new plant suppliers
  • 66% come to catch up with new suppliers
  • 73% come to get ideas for new plants to stock
  • 73% claim to have discussed ordering with new suppliers who were at the Show
  • 62% claim to have discussed ordering new ranges from current suppliers who were at the Show
  • 40% claim to have ordered new plants from their current suppliers who were at the Show

Visitor Profile