• Benefits of Exhibiting

    Benefits of Exhibiting

Benefits of Exhibiting

The business and marketing benefits start for exhibitors long before the show even begins and well after the show ends. Our extensive marketing campaign is just one of the many ways we support exhibitors in promoting the show as well as encouraging both current and potential visitors to attend.

As a HTA National Plant Show exhibitor, you will benefit from the following support and exposure:

  • A targeted direct mail campaign to key buyer contacts in the UK
  • Regular emails sent to key industry contacts
  • Company name and contact details listed on the dedicated website and on the HTA National Plant Show app
  • News entry in the Show Preview which is sent to all pre-registered visitors and exhibitors as well as inserted into key trade magazines
  • Regular adverts in key trade magazines read by your target audiences
  • Registration flyer inserts into key trade publications
  • Dedicated national PR campaign
  • Extensive press coverage across industry publications
  • Coverage on the main social media channels
  • Free marketing materials for you to send to your key contacts, such as pens and notepads
  • Online marketing materials including adverts and logos, for you to use to promote your presence at the Show.

75% of visitors at the Show claim to make or influence buying decisions according to the latest Show Survey, but don't just take our word for it:

  • 84% of exhibitors claim to have generated leads from new customers
  • 40% of exhibitors claim to have taken orders from new customers at the Show
  • 82% of exhibitors claim to have collected leads from existing customers at the Show
  • 58% of exhibitors claim to have taken orders from existing customers at the Show
  • 80% of exhibitors say the exhibition is good value for money and would recommend to others

Your customers come to the HTA National Plant Show to make purchasing decisions:

  • 74% come to find new suppliers
  • 75% attend to catch up with current suppliers
  • 73% claim to have discussed ordering with new suppliers who were at the Show
  • 75% claim to have discussed ordering new ranges from current suppliers who were at the Show

Visitor Profile