Fantastic Seminar Programme at HTA National Plant Show 2014
The seminar area, sponsored by Barclaycard, at the HTA National Plant Show, will host three diverse and captivating presentations over the course of the Show which will no doubt provide plenty of talking points!
Tuesday 24th June - 10.00 - 10.30
Horticulturalist, landscaper and broadcaster, Chris Collins, will look at the importance of engaging people with the wonder of plants. As the resident Blue Peter Gardener for 9 years Chris has much experience of engaging young people in gardening both on-screen and through various community and school gardening projects. Chris will use his experiences to provide inspiration about ways in which to get the next generation interested in plants.
Tuesday 24th June: 15.00 – 15.30
Recent research commissioned by the Garden Industry Marketing Board into what 30-45 year olds want from their gardens, revealed some very interesting and surprising answers. It was also clear from the research findings that the way our Industry currently communicates to this consumers group does not, in the main, resonate with them. David Arnold, Project Manager for the Garden Industry Marketing Board, will highlight the key messages from the research and what the target group really feel about 'gardening'. David will suggest some alternative ideas for the Industry as a whole to engage with these vitally important 'Gardeners of the Future' and encourage them to spend more on their outdoor living space.
Wednesday 25 June 2014 - 10.00 – 10.30
They sell themselves don't they?
A bench full of beautiful plants is only one part of the selling process. There's a lot going on behind the scenes to get those plants on sale at the right price and in the right numbers and condition for sale. Sales and negotiation expert Steve Jones from ReSharpen, will examine some of the crucial deals which need to work for both sides before the customer makes their choice from the display bench.